04 Nov The Active Children Coalition Launch

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On October 31, 2025, the Active Children Coalition (ACC), a global cross-sectoral initiative committed to reversing the alarming trend of physical inactivity among children and adolescents worldwide, was officially launched at the MOVE Congress. 

With 81% of adolescents globally not meeting recommended physical activity levels, the ACC emerges as a timely and urgent response to a growing public health crisis. If left unaddressed, the cost of physical inactivity is projected to reach US$300 billion by 2030. Despite widespread awareness and evidence-based solutions, progress remains slow due to fragmented efforts and lack of coordinated action while future generations remain destined to be the most inactive and unhealthy in history.

Key features of the coalition include:

  • Informing through digital channels, reports, and social media.
  • Inspiring with real-world case studies and innovative resources.
  • Implementing new, collaborative projects
  • Engaging via online meetings, in-person events like the MOVE Congress 2025, ISPAH Congress 2026, and working groups.
  • Advocating for aligned messaging across sectors and discipline, and for policy change.
  • Connecting diverse actors to foster innovation and collective impact.

Six groups from across sports and physical activity sectors make up the founding members of the Active Children Coalition:

International Sport and Culture Association (ISCA), International Society for Physical Activity and Health (ISPAH), the World Federation of the Sporting Goods Industry (WFSGI), Active Healthy Kids Global Alliance (AHKGA), Cities for Better Health (Novo Nordisk) and the University of Southern Denmark.

The ACC invites participation at multiple levels in the form of Coordinators who can lead initiatives and workstreams, Contributors who will help shape and deliver projects, Communicators to amplify messages and share resources and Consumers who can engage with content and apply tools locally.

The ACC is calling on individuals, organizations, and institutions worldwide to take action. Visit https://activechildrencoalition.org/about/ to learn more, sign up for updates, and explore how you can contribute to a healthier, more active future for children everywhere.