Liri Findling Bsc, MPHLiri Findling Bsc, MPH is the Director of Efsharibari - The Israel National Program for Active & Healthy Living at the Ministry of Health. Promoting wellbeing and preventing chronic morbidity via policies and programs in physical activity, nutrition, and healthy lifestyle. Liri is the head of the inter-ministerial and multi-sectoral headquarters committees. She spearheads public policy and regulations in the fields of public health, including efforts with the Ministry of Education on the Healthy Schools Network and with the Federation of Local Authorities to promote the Healthy Cities Network. Previously, she was one of the founders and the VP and Head of Research and Policy at Beterem– Safe Kids Israel (NGO). She was the Israel representative in the European Child Safety Alliance and led the development and publication of Child Safety Report Cards in Israel, along with 31 European countries, as the initial step towards the National Child Safety Action Plan. Liri has extensive experience in leadership and strategic planning of complex goals and challenges for generating change in policies, programming and outcomes. She managed and developed intervention programs, tools, standards, research and measurement systems in a variety of public health spheres.